Strategic Marketing Management Assignment Example | Topics and Well Written Essays - 1250 words

Strategic Marketing Management - Assignment Example The market segment of OBC is undergraduate courses, post graduate courses, executive MBA programs and other career based courses. OBC can penetrate more into this segment by adding the number of seats for each of their courses. Through this, they will be able to increase the headcount of their students. Product Development: Product development is another option for OBC. This consists of introducing new products in the existing markets. OBC currently offers postgraduate courses in Strategic Management, Leadership, Business English Language and General Business Management. Additionally OBC can introduce Post Graduate course in Finance Specialization. Though finance is offered as a specialization option in the general management course, a specialized course like the strategic management and leadership will help OBC to attract new category of students. Market Development: The third option available for OBC is market development. In the market development stage, OBC has the option to sell its existing courses to the new markets. One way to do this is to attract students from overseas either through direct admissions or through overseas study centres. Diversification: Diversification is the next option for the company as per the Ansoff Matrix. This involves venturing entirely into a new product offering. As far as OBC is concerned, the primary offering is management education. Diversification does not seem to be a viable option for OBC as it is specialized only in educational sector. Based on the above analysis it can be said that the possible growth opportunity for OBC are market development and product development. These are the two strategies that can add value to the organization. The best option for market development for OBC is developing countries. Developing countries like India, China, Brazil, etc. are spending more for overseas education in the recent days. This is one opportunity that OBC can utilize. OBC

Differences Between Football and Baseball Essay Example | Topics and Well Written Essays - 500 words

Differences Between Football and Baseball - Essay Example Baseball was most popular in the 1950s and the period prior. The Yankees were always the best during baseball leagues (Rogers, 2012). They always won the first position. The Cleveland Indians took the second place and the Chicago White Sox mostly took the third place. Baseball, however, evolved in the ‘60s as pressure was mounted to incorporate people from other cultures (Lowenfish, 2008). There was also pressure to expand the baseball leagues from the usual eight that often played to ten teams. The teams were to increase later to twelve. Some major groups also relocate from the Northeast to the West Coast. The baseball league management also introduced a watering down of scores and points. It was successful as now teams could score more easily, but it destroyed the credentials that baseball had and lost more fans. Baseball was more like an American game watched and celebrated in America while football is a global game (Rogers, 2012). All countries have a team, and the team represents the country. The best teams are the ones that play in the final leagues. The positions are awarded on a merit basis. The best football teams globally can run their football clubs more like companies. Therefore, teams like Manchester United, Arsenal, Manchester City, Chelsea, among a few others are run like businesses and have their shares even listed on the stock exchange. The fact that investors can chip into these companies makes them be able to ‘buy’ the best players from other small teams. The small teams agree to it because they get cash in exchange that they use to try to improve their team or for costs. Football is popular because it is an international game, more of a competition and the best team wins. As teams try to fight for the championship, the game becomes more attractive, and people are lured into following it. There is also the aspect that there is always a big chunk of money to be paid to the team that